Campaigns can often find a second life online It is possible to run an out of home campaign without a social media element, but it’s become rare. Over the past five years, social media has gone from an unusual addition to a necessary one. Social networks can turn a local campaign into a national one. …
Getting comparable ROIs from tracking This tracking study conducted by Bruzzone Research was designed to meet the need for more reliable audience measurement, as well as reach and recall in advertising. More specifically, this study was to measure the effect of Starbucks advertising during the summer of 2013. Two key measurements are used …
Significant Highlights The vast majority of U.S. adults have the opportunity to be exposed to out-of-home advertising each month. Close to 9 in 10 Americans aged 18 or older have traveled the roads or rails in a vehicle in the past month including cars, trucks, buses, taxis, commuter rails and subways. Time spent potentially exposed …