Month: June 2014

The big tie-in: Social media and out of home

Campaigns can often find a second life online It is possible to run an out of home campaign without a social media element, but it’s become rare. Over the past five years, social media has gone from an unusual addition to a necessary one. Social networks can turn a local campaign into a national one. …

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OOH VS. OTHER MEDIA

Getting comparable ROIs from tracking                This tracking study conducted by Bruzzone Research was designed to meet  the need for more reliable audience measurement, as well as reach and  recall in advertising. More specifically, this study was to measure the effect of Starbucks advertising during the summer of 2013.               Two key measurements are used …

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2013 Arbitron Out-of-Home Advertising Report

Significant Highlights The vast majority of U.S. adults have the opportunity to be exposed to out-of-home advertising each month. Close to 9 in 10 Americans aged 18 or older have traveled the roads or rails in a vehicle in the past month including cars, trucks, buses, taxis, commuter rails and subways. Time spent potentially exposed …

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