Month: September 2014

OOH - Take another look

Out-of-home ads “are trusted more than online or press”

Out-of-home media are among the most trusted by consumers, according to new worldwide research, which also suggests that they welcome interaction and creativity. A survey for FEPE International, an association representing out-of-home specialist agencies and media owners, found that 24 percent of consumers rated OOH as the most trusted medium. It came second only to …

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