Month: July 2015

Local Billboard Company shares land with community garden initiative

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In 2012, a group of locals were inspired to begin a community gardening project. Now, after 3 years, the Sprout of Control Community Gardening Project has grown into over 15 separate locations across Wayne County.  Porter Advertising has allowed the organization to permanently use one of their parcels to create one of the community gardens. Located …

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Campaigns can often find a second life online

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It is possible to run an out of home campaign without a social media element, but it’s become rare. Over the past five years, social media has gone from an unusual addition to a necessary one. Social networks can turn a local campaign into a national one. When people share photos of a funny billboard …

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Out Of Home: Well Positioned in a Rapidly Changing Media World

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The time we spend with media is growing. But some medias are benefiting more than others. A new study from ZenithOptimedia  finds global media consumption across 65 countries will increase by 1.4 percent this year, to 492 minutes per day per person. Meanwhile, time spent with traditional media declined, from 402.2 minutes per day to …

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