New Study Finds OOH Amplifies All Major Media More than 90%
October 21, 2019 (Washington, DC) – In a typical week, out of home advertising (OOH) can amplify the reach of every other major media channel to more than 90 percent, according to a new study conducted by MRI|Simmons. The report, commissioned by the Out of Home Advertising Association of America (OAAA), found OOH adds the …
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