Connecting brands more effectively with their audiences by allowing them to deliver the right message to the right audience at the right time.
Out Of Home media is successful at encouraging mobile engagements. When you target the same audience with both OOH and Digital, you’re increasing both reach and frequency. Plus, by planning the media together, you’re ensuring a consistent message which will have higher resonance and recall.
The improved relevancy of the mobile ads encourages higher click-through-rates (CTR). In fact, when paired with an out-of-home campaign, it can increase your CTR up to 56%. Secondary actions, such as signing up for a newsletter, are 48% more likely when paired with the two.
Nearly five in 10 US adults (46%) have used Google, Bing, Yahoo, or another Internet search engine to look up information after seeing or hearing something advertised on a billboard or other OOH format in the past six months. Nearly 40 percent have visited a Facebook page or posted a message on Facebook after seeing an OOH ad, according to Nielsen.
By pairing the OOH campaign with a mobile ad campaign, you’re able to deliver the right message to the right audience at the right time.