The time we spend with media is growing. But some medias are benefiting more than others. A new study from ZenithOptimedia finds global media consumption across 65 countries will increase by 1.4 percent this year, to 492 minutes per day per person. Meanwhile, time spent with traditional media declined, from 402.2 minutes per day to …
Out Of Home: Well Positioned in a Rapidly Changing Media World Read More »
Internet advertising began in the mid-nineties and since then has been the fastest growing media segment. According to Magna Insights, nearly 100 million US households have Internet access today and over 90 percent of those households use broadband. The average user spends over 25 hours online per week. As a result, the Internet represents one-third …
Shoppers plan to shop at multiple stores as well as websites. The 2014 holiday shopper will “travel” to stretch every dollar. 53 percent plan to visit two to three stores/sites and 23 percent plan to visit three to four stores/sites. More shoppers than ever will make purchases online – 56%. (US Today, 2014) OOH activates consumer …