OOH

Gone Mobile: The Out-of-Home Connection

To personify how mobile is changing the consumer experience, Greg Stuart, CEO of the Mobile Marketing Association, said grab a pen and, “If you’re right-handed, write with your left hand. If you’re left-handed, write with your right hand.” Go ahead, try it; this is what change feels like before it’s familiar. That’s how Stuart got …

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The big tie-in: Social media and out of home

Campaigns can often find a second life online It is possible to run an out of home campaign without a social media element, but it’s become rare. Over the past five years, social media has gone from an unusual addition to a necessary one. Social networks can turn a local campaign into a national one. …

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OOH VS. OTHER MEDIA

Getting comparable ROIs from tracking                This tracking study conducted by Bruzzone Research was designed to meet  the need for more reliable audience measurement, as well as reach and  recall in advertising. More specifically, this study was to measure the effect of Starbucks advertising during the summer of 2013.               Two key measurements are used …

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