OOH

2014 Holiday Shopping Insights

Shoppers plan to shop at multiple stores as well as websites. The 2014 holiday shopper will “travel” to stretch every dollar. 53 percent plan to visit two to three stores/sites and 23 percent plan to visit three to four stores/sites. More shoppers than ever will make purchases online – 56%. (US Today, 2014) OOH activates consumer …

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WORLD’S LARGEST OUTDOOR ART SHOW, ART EVERYWHERE US, GOES LIVE, COMES LOCAL

American Art from Five Major Museums Pop Up on Billboards and Signs across the Country, August 4–31 58 classic and contemporary works of American art, officially marking the start of Art Everywhere US. From now through August 31, the largest outdoor art show ever conceived, as a nationwide celebration of America’s artistic heritage. “We are happy …

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Gone Mobile: The Out-of-Home Connection

To personify how mobile is changing the consumer experience, Greg Stuart, CEO of the Mobile Marketing Association, said grab a pen and, “If you’re right-handed, write with your left hand. If you’re left-handed, write with your right hand.” Go ahead, try it; this is what change feels like before it’s familiar. That’s how Stuart got …

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