Out Of Home: Well Positioned in a Rapidly Changing Media World

The time we spend with media is growing. But some medias are benefiting more than others. A new study from ZenithOptimedia  finds global media consumption across 65 countries will increase by 1.4 percent this year, to 492 minutes per day per person. Meanwhile, time spent with traditional media declined, from 402.2 minutes per day to …

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OOH Increases Internet Exposure

Internet advertising began in the mid-nineties and since then has been the fastest growing media segment. According to Magna Insights, nearly 100 million US households have Internet access today and over 90 percent of those households use broadband. The average user spends over 25 hours online per week. As a result, the Internet represents one-third …

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2014 Holiday Shopping Insights

Shoppers plan to shop at multiple stores as well as websites. The 2014 holiday shopper will “travel” to stretch every dollar. 53 percent plan to visit two to three stores/sites and 23 percent plan to visit three to four stores/sites. More shoppers than ever will make purchases online – 56%. (US Today, 2014) OOH activates consumer …

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