Marketing Showcase at The Innovation Center – Richmond, IN
A huge thanks goes out to the Center City Development Corporation and West End Bank for sponsoring the Marketing Showcase at The Innovation Center in Richmond, Indiana. We appreciate the opportunity to present our business, as well as participate in the expert panel discussion.
Media outlets from the surrounding areas of Wayne County presented their products and services to the public today, as well as experts were invited to participate in a panel discussion concerning Marketing and Advertising options for businesses in the area.
A reoccurring topic during the panel discussion was social media and small business. Many businesses have taken the initiative to create the initial profile on social media networks such as Facebook, and will initially have some activity, but over a time, it becomes less and less of a priority, resulting in less engagement and reach to consumers.
Unfortunately, this not a trend limited to our area, it is a national epidemic. In fact, reports show that 95% of small businesses, whether they are B2C (Business to Consumer) or B2B (Business to Business), has failed on social media marketing. (Tan, 2014)
Frequently Asked Questions
- Why should my business be on social media?
- What social media platforms are the most effective for my business?
- What social media platform best reaches my target audience?
- What returns can you expect to see from social media marketing?
As you can see, social media has been a huge opportunity for businesses to engage consumers with their businesses and increase exposure. However, those who don’t do it right, or aren’t doing it all, are missing out on connecting with this large segment of consumers.
For those whom have not yet adventured into the world of social media, and those who have dipped their feet in, but haven’t been able to achieve the results that you know are possible through social media campaigns, we have an all-in-one package that is guaranteed to set you on the right course for social media success!
Learn the basics of internet marketing for small businesses and non-profits in this series of workshops. Learn what the best platform for your organization would be, as well as how to develop a strategy for promoting and expanding your business on the internet, tools to help you utilize social media effectively, time-management tools and content creation tips, and what you must have in order to get found in today’s’ saturated markets.
This 6 week series course is for small business owners, entrepreneurs, non-profit directors, and anyone who is new to running a social media marketing campaigns. Participants will come away with a better understanding of how to use social media, and the knowledge and confidence to put your ideas into action right away.
For more information on this course or any of out other services, please do not hesitate to contact us at anytime.
Posted By: Jessica Clark
Marketing and Public Relations Specialist at Porter Advertising
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