Return on Investment

Marketing Showcase Follow-up: Social Media for Business

Marketing Showcase at The Innovation Center – Richmond, IN A huge thanks goes out to the Center City Development Corporation and West End Bank for sponsoring  the Marketing Showcase at The Innovation Center in Richmond, Indiana. We appreciate the opportunity to present our business, as well as participate in the expert panel discussion. Media outlets from the surrounding areas …

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OOH VS. OTHER MEDIA

Getting comparable ROIs from tracking                This tracking study conducted by Bruzzone Research was designed to meet  the need for more reliable audience measurement, as well as reach and  recall in advertising. More specifically, this study was to measure the effect of Starbucks advertising during the summer of 2013.               Two key measurements are used …

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