Author name: porterads

Out Of Home: Well Positioned in a Rapidly Changing Media World

The time we spend with media is growing. But some medias are benefiting more than others. A new study from ZenithOptimedia  finds global media consumption across 65 countries will increase by 1.4 percent this year, to 492 minutes per day per person. Meanwhile, time spent with traditional media declined, from 402.2 minutes per day to

Out Of Home: Well Positioned in a Rapidly Changing Media World Read More »