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Campaigns can often find a second life online

It is possible to run an out of home campaign without a social media element, but it’s become rare. Over the past five years, social media has gone from an unusual addition to a necessary one. Social networks can turn a local campaign into a national one. When people share photos of a funny billboard …

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Out Of Home: Well Positioned in a Rapidly Changing Media World

The time we spend with media is growing. But some medias are benefiting more than others. A new study from ZenithOptimedia  finds global media consumption across 65 countries will increase by 1.4 percent this year, to 492 minutes per day per person. Meanwhile, time spent with traditional media declined, from 402.2 minutes per day to …

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